CMMN SWDN Fall Winter 2015
In homage to CMMN SWDN's Fall Winter 2015 collection the recently launched e-commerce platform created a relatively posed look book for their latest arrivals. Turtlenecks made a reoccurring appearance along with graphic sweaters and the occasional orange streaks in the form of circles and rectangles. The Editorial, named 'The Twelve Man' plays on the theme of redefining menswear through the brands consistent references to the adolescence culture. The Swedish designers teamed up with London based creative consulting agency, Assembly London to design their interactive site, saying "the idea was to create an atypical and original online presence and just because it's an online store, it shouldn't be boring". The Scandi brand took an alternative approach to versatile, everyday wear, after being wholesaled for eight seasons, CMMN SWDN can now be in your closet one click away.