J.W Anderson's SS16 ad pays homage to Britain

Image: Jamie Hawkesworth

The futurist of fashion, J.W Anderson has just released his Spring Summer 16 campaign, proving that size really doesn't matter. Taken by British photographer, Jamie Hawkesworth, who's previously shot everything worth looking at, i.e the whole J.W Anderson and Loewe archive, the campaign features Spanish model Mayka Merino in the brands latest collection. The stamp-sized campaign pays homage to the British culture using one of the most iconic features of old school communication, and will continue to as the brand has said that "there is just one image for the women’s campaign and it will move around the page throughout the season."

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