Did Dior just create the greatest digital countdown?
In a 30 second countdown to Dior's latest venture of their signature fragrance, the brand has used the beauty of Camille Rowe to introduce 'Dior Poison Girl'. With the rhythm of Brodinski's electrical greatness and the obligatory New York rooftop, the voyeuristic advert is a digital dream with it's 21st century mechanisms such as a failing loading bar and flashing imagery. Taking a more electronic stance to Dior's usual cinematically floral campaigns, the brand states that "The mythical Dior fragrance, Poison, reinvents itself as a new creation. Appointment on 1 st February to discover it. "