424 on Fairfax’s SS16“Americanism” collection


Images: Hypebeast

The LA based boutique, 424 on Fairfax, that's notorious for bushing boundaries when it comes to fashion, art and lifestyle, has just released their Spring Summer 2016 collection in collaboration with UK retailer, EJDER. Entitled 'Americanism' the collection highlights two key pieces the 'Distressed Denim Jacket' and the 'We're Here To Help Pullover', both of which are currently sold out. Owner Guillermo Andrade always depicts current happenings from around the world, and portrays that through bold imagery on his clothes, an example being the hoodie. The lookbook that's been set on a London council estate, captures the youthful approach to the distressed yet iconic aesthetic to the brands silhouettes. The most iconic thing about it? The brands orange arm bands branded 424. The collection is now available today here.

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