Jacquemus SS16 campaign is a homage to his childhood

Image: Jacquemus

In the most recent show of Simon Porte Jacquemus', it opened with the designers 10 year old cousin, and now he's taking the theme to his Spring Summer 16 campaigns. The images feature childhood pictures of the designer alongside his muses, model Philippine Chaumont and DJ Clara 3000, all with a primary- coloured backdrop. The commented on the campaign stating “This season the designer chose not to show clothes but to translate his creative vision using innocent shots of friends as kids”. Jacquemus who won an LVMH prize in it's young designer competition took to Instagram with three videos of an iconic scene from the French film, "Le ballon rouge", that captures two young children holding a red and blue balloon crossing each others paths.

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