The world leader in sports innovation and the creator of sports luxe, Nike, has just announced they have appointed Adam Sussman as their first Chief Digital Officer in order to develop it's digital strategies. Nike's President, Trevor Edwards explains “Digital offers a fundamental transformation of our business, as we create an industry-leading digital ecosystem that flows through all that we do,” Edwards continues “This is the leadership to which Nike is accustomed. Today’s announcement is a continuation of the Nike promise to develop deep and lasting relationships with consumers, to offer the best athletic service, period.”
In his new role, Sussman will lead the team responsible for the development of industry-leading digital products and services across Nike.com, Nike+ and Brand Digital platforms. Sussman’s team will also drive Nike’s consumer engagement, while accelerating the collective power of all of Nike’s digital products and services for consumers. So what does this mean for the 21st century Nike consumer? A better website, a much more interactive Instagram and probably some genius digtal campaign to keep the world motivated.