Y-3 challenges the human form for SS16


Celebrating human movement for Spring Summer 2016, Y-3 released their latest campaign that is centred around modern technology advancing movement and flexibility whilst performing. Showcasing the new collection with a monochromatic video, creative director, Yohji Yamamato focused on the Y-3 Retro Boots whose designs come based upon their print, colour, fluidity and light. Merging athleticism with wearable fashion, the campaign video reinforces exactly that with the help from models Irina Liss and Flint Louis Hignett.


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