Channelling teenage rebellion and distancing themselves from anything relatively commercial, Hong Kong based label, GROUND ZERO did exactly that for their Fall Winter 2016 collection. The brothers, who returned to New York Fashion Week to showcase their recent line, used 90's references and heavy graphics to capture the unruly ethos of that specific era. Half of the duo, Philip Chu stated “We designed the collection for the downtown girl who is rebellious in spirit but embraces her femininity. She is driven by self-expression and stands out from the crowd by customizing her look with patches, embellishments and accessories that reflect her mood.”
Known for their eye to detail, the collection saw tartan flannels make a come back, deconstructed cuts, asymmetric silhouettes and Asian inspired graphics. The designers continue to explain their thought process behind their latest line "We designed the collection with the urban girl in mind. She is rebellious in spirit and has an edgy demeanour, but at the same time acknowledges her traditional roots and embraces her femininity."