Welcome to Supreme's new Parisian store

Images: Hypebeast

Hidden in the Parisian backstreets of 20 Rue Barbette, there lays the MTV Generation's favourite street wear brand, Supreme. The new location, which is the second flag ship store in Europe (London was the first), the iconic skatewear brand welcomes it's eagerly awaited customers with a new space which has opened today. Merging it's merchandise with artworks, it's iconic wall of skateboards and screens with digital insights into the brands inspirations. The interior, which is Instagram friendly with it's paintings by Mark Gonzales and wall installation by Weirdo Dave, has a very spacious feel with its wooden fixtures and natural light. Upon it's opening, the store will have the new Spring Summer 2016 collection as well as some special releases yet to be uncovered.