Fighting social boundaries and creating a new genre of fashion, Russian born, London based brand ZDDZ has just debuted their Fall Winter 2016 collection entitled 'Synthetic Overture'. This season, the womenswear label focuses on the dominating world of digitalism and it's threat to human relationships. The collections name, was birthed from Adobe After Effects filter 'Synthetic Aperture' which relates to it's ideologies on the technology takeover which the brand believes has only just began. Reinforcing it's verdict on the digital vortex, ZDDZ uses tech slogans such as 'Are you Human?', 'Machine' and 'Unavailable' across sweaters, scarves and it's jackets. Japanese text also makes an appearance alongside it's text filled trousers and clincal shirts.