Glossier takes over New York City subway station
Glossier; the girl gang makeup brand that's created the ultimate movement when caking your face in the most natural way possible. Run by Emily Weiss, the entrepreneur that was once the 'super intern' on The Hills, the New York based company has now taken it's advertising to new heights in the lowest height possible; underground in a subway station. Decorating the handles with positive messages in their signature pastel pink hue 'Have a nice day', Glossier have specifically taken over the Bedford Ave station with all their girl power and Insta-worthy ads. The make up brand that describes themselves as being 'on a mission to rethink beauty' recently launched their 'Phase 2' products which consists of concealers, brow mascaras and lipsticks.