Public School are breaking the fashion cycle
New York based brand, Public School have announced they're joining the likes of Vetements, Burberry, Tom Ford and Gucci to merge their fashion shows into one. Responding to the genderless movement, founders and creative directors, Dao-Yi Chow and Maxwell Osborne said "Showing twice a year with both men's and women's in one show will allow us to really develop our ideas cohesively throughout the year and subsequently slow the entire process down. We can actually enjoy our collections as opposed to being tied to the calendar." Osborne continues "When we launched women's it was always the extension of the men's collections. It was a collection that our female friends could enjoy without altering the men's pieces to wear," designer Maxwell Osborne adds. "We feel the similar design approach made more of an impact when we showed men's and women's at the same time."
Going co-ed at the questionable event of fashion week, the American label will be divorcing itself from the traditions of Fall Winter and Spring Summer from June 2016. Instead the collections will be shown in June and December, pushing it closer to the retail delivery calendar, i.e the months were customers spend most of their money. The joint forces have been entitled 'Collection 1' for Pre-Spring and Spring Summer and 'Collection 2' for Pre Fall and Fall Winter. Both Osborne and Chow, who are both the current creative directors at DKNY, state that this shift in the fashion calendar "will focus on consumer-facing activity during fashion weeks".