Y-3 launches a fitness friendly collection; Y-3 Sports
In celebration of a new era, Yohji Yamamoto's diffusion brand, Y-3 released a fitness friendly collection entitled 'Y-3 Sports'. Merging the fashion forward vision of Yamamoto's main brand with a durable and practical approach to sportswear, the collection which will be available April 15th, rediscovers the usual purpose of fitness clothing through the innovate approaches of fabrics, technologies and overall performance. The sports-luxe label stated "From the streets of New York, and capturing the city’s defiant attitude and renegade aesthetic, we are pleased to bring you Y-3 SPORT, made for action, for the streets, the sidewalks and the catwalks." The launch also came with a monochromatic movie, created by film director Nathalie Canguilhem and i-D heavyweights Alastair Mckimm and Graham Rounthwaite . The mini movie was a visual journey showcasing the alternative way to sweat- for the full version click here.