Birthed in 2013 in the Midwests of America, HIDDEN CHARACTERS captures the youth of today in it's Polariod Spring Summer 2016 lookbook. Playing heavily with graphics, the brand introduced the warmer season with 3m printed and two-tone crew necks, tee's and jackets. The youth-driven visuals showcases the everyday basics in a downplayed form through a house of youngsters. The American brand who takes various references from video games, anime and rap music is well known in the underground scene of fashion i.e not the red sole wearing consumers of the capitalistic mass market. Instead this fashion brand aims to find customers who buy into their non-conforming ideologies through their brand DNA.