Why GRIND London will make you want to pursue your goals

All images: GRIND London

With it's origins given away in their name, GRIND London has just released their Spring Summer 2016 collection called 'Capital'. Shot by photographer Sayda Alexander, the understated collection is based upon the pursuit of gain. Elements of normcore were explored with the likes of bowling shirts, socks and sandals as well as the tourist-like cargo shorts. Constructed with high quality Japanese cottons and denims, collaged imagery is seen accompanied by texts stating 'THERE ARE NO WAVES IN TAHITI' and 'IN DEATH COMES PEACE BUT NO TAX RELIEF'. Focusing on the subcultures of London, the newly dropped collection is now available here.

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