How Ader Error is celebrating the misunderstood youth


Images: HighSnobiety

Korean brand Ader Error fascinatingly captures the subcultures of today with it's reinterpretations of the adolescence movement. With an always vibrant colour palette, the almost normcore inspired brand released it's latest editorial for Highsnobiety. Captured through the lens of Yulya Shadrinsky, styled by Laetitia Gimenez and fronted by French model, Thais Klapisch, Ader Error brings reference to the misunderstood youth through it's use of tongue-in-cheek graphics that's been cleverly translated on it's very urban inspired collection. In a society where contouring and Instagram hype is the only apparent thing that matters, Ader Error highlights the unheard voices of some of societies misunderstood teens, which is reinforced through the 'ORIGINALITY' hoodie and the 'Do you mean to disobey me' sweater, all of which follow the label's signature youthful manner and that can be found here to purchase.


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