Inside the underground world of the 24HOUR EJDER CLUB


Images: HighSnobiety

An East London underground station toilet has been cleverly converted into a revamped store for online retailer EJDER who have recently teamed up with British based retailer 24HOURCLUB. Having been bordered up for 70 years, the space has transformed into a contemporary space for the latest in street wear. Located at the Old Street Station, EJDER Founder, Simon Suphandagli states that 'The idea was to build a community, like a hub. With the current market conditions there was a big gap and an opportunity for me to kind of harm in on something, so I took things to the next level'. Stocking independent designers such as 424 FairFax, Agi & Sam, KTZ, 3.Paradis and more, the underground pop up is creating a conceptualised form of a 24 hour retail experience.


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