Etihad becomes the official airline for Fashion Week
The national airline of Abu Dhabi, Etihad Airways, has just announced that it has signed a deal to become the official airline of Fashion Week. Working alongside management companies WME/IMG, the award winning airline will be taking the fashion market to destinations all around the world including New York, London, Berlin, Sydney, Milan and Mumbai. Being the first of it's kind to partner up with the fashion industry, the relationship will be starting May 20th for a special show in Sydney, Australia for luxury brand, Oscar de la Renta. James Hogan, Etihad Airways' president and chief executive spoke about the partnership “This is a landmark deal because it goes beyond traditional sponsorship and is a world-first agreement for an airline group," The national airline who is at the forefront of the aviation industry is also the official sponsor for football team Manchester City, Formula 1 and many more cultural happenings. To keep up to date follow the Etihad here.