What to expect from Pitti Uomo this season


Renowned as being the place to peacock, Pitti Uomo has just released a digitalised video for their upcoming trade fair. Taking place this June, the Italian event, themed 'Pitti Lucky Numbers' has created a series of digital art projects to form a fashion film. Published by Pitti Immagine, they described the distraught video as betting on numbers: their aesthetic, graphic and symbolic qualities in fashion and beyond. No, we will not be looking at numbers as indices of quantity but at the beauty of their lines, at whether they – the numbers – are right or wrong, exact or estimates, that we can be number one or two or zero, that there are lucky numbers and unlucky ones. Whether we realize it or not, numbers are always in and around our lives, so in June eye-catching numbers will fill the entire Fortezza da Basso." Expect pixilated instillations, digitalised formations and a flock of dapper dressed Italians.




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