Zoe Kravitz is the new face of YSL Beauty

Prior to this years disappointing Met Gala where no-one seemed to get the dress code, singer dash actress dash model dash daughter of Lenny Kravitz, Zoe Kravitz announced that she was the latest face of YSL Beauty. Doing it the 21st century way and uploading images to Instagram, the new muse is now adding YSL to the list of fashion brands she's become acquainted with- Calvin Klein and Balenciaga being a couple. L’Oreal International Designer Collections Division’s president Alexandre Choueir commented on Kravitz's latest venture Zoë is not afraid to stand up for what she believes — we love her confidence and authenticity as much as we admire her kindness, humility and deep respect for individuality. In addition to her incredible talent as an artist, Zoë’s inner and outer beauty truly represents today’s modern woman. As a YSL Beauty muse, Zoë represents the brand’s vision of beauty, appealing to women of all ethnicities to become empowered through style and beauty."

The 27 year old beauty's role as a muse will include sharing her favorite makeup tips, starring in the latest videos as well as showcasing how musicians around the world use makeup as an art form. Kravitz commented "YSL has always been one of my favorite brands. Their ability to combine the chicest of style with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake, but everything is bold, strong, and unafraid. I'm very excited to work with this legendary and timeless company."

#zoekravitz #YSLbeauty #muse #lifestyle