LOEWE releases their A/W 2016 lookbook
Shot by Jamie Hawkesworth, Spains answer to the future, LOEWE has released their Autumn/Winter 2016 lookbook. Focused on the concept of curation, creative director, Jonathan Anderson spoke about the visuals “Loewe is, historically, a bag brand,” he said on the collection. The idea is articulating the look around the bag, so that everything became compressed or blended within the look. Everything is either blown-up or reduced or made smaller.”
Being a long term partner in producing LOEWE's photographical greatness, the British photographer was also joined by LOEWE regulars stylist Benjamin Bruno and graphic design duo M/M Paris. Fronted by American beauty, Natalie Westling the AW16 lookbook explores the notion of deconstructing constructions around the female silhouette.