The New Original releases a tech-friendly lookbook of gifs


Taking advantage of all the tech friendly mechanisms that comes with being present in the 21st century, street wear label, The New Originals has dropped their latest Secundi collection in a gif format. Styled by duo Thijs Rebel en Emile Almekinders, the editorial was shot using a 3-D camera, which was specifically imported from England. With a fixed focus and automatic exposure, the camera captured the latest collection, of sports-luxe wear. Fleece sweats, turtle necks and graphic tee's, the latest line focused pre-dominantly on orange and white hues, all of which can be found here.




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