A palette of rainbow hues, wearable ruffles and asymmetric drape is what Nicolas Ghesquiere brought to Louis Vuitton's Cruise 2017 collection. Held at the Niterói Contemporary Art Museum in Rio de Janeiro, Brazil, the French house served the kaleidoscopic collection with a nod to a brighter future in it's space like location and optimistic flair. Ahead of the Summer Olympics, here's five things you should probably know about the technicoloured show:
1. All guests were brought in by helicopter, as part of their 'Louis Vuitton' fashion show experience, as well as personalised luggage tags and city guides.
2. A colour blocked boom box has replaced the function of a handbag and is most likely going to cost you more than your annual rent.
3. Creative director, Ghesquière spoke about the importance of the location "it's all about being transported into a relationship where nature, geography and architecture come together."
4. The models were walking on a steep concrete runway, thankfully no-one took a tumble.
5. This was the first ever fashion show held at the Niterói Contemporary Art Museum, celebrating it's 20th anniversary. The French brand has announced that it will be hosting four exhibitions at the museum over the next year.