How not to look basic: The Low Classic Edit

All images: @lowclassic_seoul

Cryptic prints and asymmetric cuts has become the signature aesthetic for South Korean brand, Low Classic, a label which has been born out of a generation of the daring youth. Musing on the influence of innovation and design development, Low Classic rebirths the concept of 'modern minimalism' through it's intricate approach to the female form. Having started in 2009 by Myoungsin Lee, the Seoul based brand describes it's DNA "Rather than pursuing exaggerated artistic element, it focuses more on practical design developing new and unique material every season and pursuing simple but not too simple natural beauty." Currently stocked at Opening Ceremony, the sleek label is an uplift in the traditions of 'classics' through it's sartorial silhouettes and dynamic reboot.

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