Parisian label brand, LES (ART)ISTS who made US football jerseys with designers names big back in 2012, has just launched their Spring Summer 2017 collection. The independent label has returned with an innovative take on the stance of todays millennial youth. Led by it's large cult following for the urban market, the SS17 collection references the Parisian youth through it's juxtapositioned graphics and slogans 'LISTEN TO THE KIDS', 'THE YOUTH ALWAYS WINS' AND 'NEW WAVE'.
Describing themselves as having 'an idea to create an imaginary sporting club' the street turned sports luxe brand takes heavy influence from contemporary art, design, fashion, music and digital innovation and adds modern impulses with relevant text and Insta-worthy imagery, giving the misunderstood youth a wearable voice. The collection features parka jackets, sweaters and tee's all of which are available on their online store.