Natto Franco's new lookbook is a synergy of era's
Images: I-D France
Carefully crafting the synergy between the 90's and today's urbanised youth, Natto Franco has released their latest lookbook, in conjunction with I-D Magazine. As a brand that's been described as the digital age of Japanese street wear, the lookbook, emphases founder and designer Noemie Sebayashi dual nationalities; Parisian and Japanese, with it's cool graphics and casual silhouettes. Saying no to commercialism and capitalism, the genderless brand captures youth in it's sartorial visuals of sports-luxe hoodies, sheer tops, graphic tee's and latex foot candy, all of which maintain a strict colour palette of grey, white and pink. A narrative of cultural crossovers, the grainy images were shot by Tristan Feres and fronted by Larry Dion and Alisa Rusakova.