Miu Miu taps Insta-realism for their Fall Winter 16 campaign

Images: Miu Miu

Teaming up with British photographer, Alasdair McLellan for the first time, French fashion house Miu Miu has debuted it's Autumn Winter 2016 campaign. Whisked away to the enchanted grounds of Hougton Hall, the campaign captures the latest collection in full British force. With social and cultural divisions abandoned, the playground of the imagination, is also a play on the Insta- reality of the new Miu Miu girl.

Fronted by American actress Amanda Seyfried, the Katie Grand styled visuals, plays with close ups, architecture and the models. The 'Found Narrative' describes their ideal consumer as being "a girl that reinterprets the sartorial rules of the past. Tweed, argyle sweaters, oversized frilled collars and pearl slippers that speak of heritage, faith, craftsmanship, uniform and purpose are irreverently re-mixed for play and pleasure – a weekend of laughter and games."

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