The hydrating answer to every other person's Instagram post, Matcha tea has become the green coloured drink of choice. Clenching the thirst of the digital youth, Cha Cha Matcha is Manhattan's most photographed pit stop due to it's retro decor and it's green tea greatness. NYU graduates Matthew Morton and Conrad Sandelman are the reasons behind the upper east side's glowing skin and detoxifying immune systems.
After a trip to Japan, Morton, who is the son of Hard Rock Cafe co-founder, Peter Morton explains the inspiration behind the seasonal cafe "In Japan, matcha is ubiquitous, and we wanted to see if it was viable in New York. New York has such an amazing mix of people- we want to have the 70-year-old man who lives upstairs drinking coffee next to the 20-year-old creative type drinking matcha.” Allowing you to hydrate and Instagram at the same time, get your daily dose of green tea at 373 Broome Street, Manhattan, New York.