Looking at fashion from a different perspective, ODD Gallery is the digital destination for every millennial youth. The concept store based in wait for it, Seoul, is an exploration of a selected number of brands that adhere to the non linear market. Produced every season, ODD GALLERY serves as a content creator of clothing, in the style of an art gallery, allowing consumers and visitors to understand the development of South Korean fashion.
Promoting the alternative approach to dressing and carefully dissecting today's market with what they want in months to come, ODD GALLERY sources designers such as Summer Haze, Andersson Bell, Ader Error, ESC Studio and more to fill the needs of the underground youth that steers away from the mainstream radar. Commodifying to it's non conforming aesthetic, the the South Korean retailer that has both a digital and physical space, is redefining dress code norms and nostalgic roots of fashions fetishism of the youth culture. To get instant updates on your feed, click here.