Everything you need to know about PERMANENTLY NECESSARY

All images: @permanentlynecessary

A self defining creative concept from Melbourne, PERMANENTLY NECESSARY has become a reaction to the social movement of the millennial youth. Created by Lionel Ha, the Australian street wear label harnesses individuality and style by distributing innovative yet 'rebellious' graphics. Steering away from the norm, the newly born brand describes it's philosophy as being "The youth is our future, for the kids of today and the kids of tomorrow. The kids are necessary, the garments are necessary."

Forming wearable greatness for the misjudged youth of today, PERMANENTLY NECESSARY distributes relevant clothing through it's communication codes such as 'YOUTH LOST MIND' giving a voice for the adolescence. To shop the brand, click here.

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