Ottolinger goes to the Swiss countryside for SS17

Images: @Ottolinger

Berlin based label Ottolinger took to the Swiss countryside for it's Spring Summer 2017 look book. Juxtaposing it's cool clothing against mother nature at it's finest, the German brand describes it's latest collection as being things that "we would wear ourselves but we would also manipulate the fabrics to play with the word ‘couture’. We handcrafted a lot of things and also made things to be rough but still chic and kind of sexy."

Founded and creatively directed by Christa Bösch and Cosima Gadient, Ottolinger, the brand bases it's entire aesthetic off of frayed beauty and the notion of being a 'misfit'. Speaking to Dazed the duo explains "the campaign was shot at Christa’s parent’s place, that’s where she grew up. We chose it because we both like this idea of how this woman in this get-up and fabrics doesn’t really fit in, which ties into our love for the ‘misfit’ subject. It’s also honestly just really beautiful there – the Swiss Alps. Much as it can be considered corny or tacky, we’re really attached to this background." Photographed by Lukas Wassmann and styled by Marc Goehring, the beautifully crafted collection saw distressed fabrics, asymmetric hems and all round PVC greatness.

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