Permanently Necessary drops 'boys will be boys' collection


Images: @permanentlynecessary


Melbourne based brand, Permanently Necessary has just dropped images celebrating it's SS16 collection entitled 'boys will be boys'. Founded and creatively directed by Lionel Ha, the street wear label focuses on it's signature text to the misunderstood youth of today. Jumpers, tee's and jackets are stated with graphics stating ' DON'T LET YOUR ENEMIES SEE YOU CRY', 'MISCONCEPTION OF AN UNDEVELOPED MIND' and 'YOUTH BEHAVIOUR CHANGE'- all topics that Ha explores throughout the brand DNA.


Harnessing individuality and style by distributing innovative forms of un-judgemental ideologies to an extremely biased and judgemental market, the new collection will be available online on 29th October.

#fashionnews #thefashionhub #PermanentlyNecessary #boyswillbeboys #SS17

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