Natto Franco drops a capsule SS17 collection
The Parisian/ Japanese brand, that describes itself as "a new identity represented by two halves", Natto Franco, has released a capsule collection in celebration of Spring Summer 2017. Dropping the announcement the 21st century way via Instagram, designer, Noemie Aiko Sebayashi continues her exploration of the misunderstood youth through her political and social references this season.
Shot by Arnaud Bresson, the collection consists of graphics tee's, track suits and what looks like an appearance of latex in the form of matching trousers and a jacket. The collection has been heavily illustrated with the brands signature Japanese references and laid back Parisian silhouettes. With it's synergising of cultures, the young brand unsubscribes itself from society, by saying no to commercialisation and capatalism. Stating that 'France is what I live by, Japan is a muse' Natto Franco is creating a wearable voice for the youth of today.