Gentle Monster drops it's future proof SS17 campaign

Images: @gentlemonster

Housing luxury eye wear, Korean brand Gentle Monster has released its Spring Summer 2017 campaign. Describing itself as a continuous experiment of high end innovation, the sunglasses brand seeks evolution from classic to futuristic designs, creating some of the world’s most forward thinking eye friends.

Shot by Jonas Lindstroem and styled by Marc Goehring, the campaign played heavily with proportions, reflection and 100 percent UV protection to welcome the sunniest of climates. Fronted by model Ilvie Wittek, the future proof collection explores the theme of sci-fi through the use of bicoloured steel, titanium frames and tinted lenses- an appetite for the ultra-modern. Shop the latest collection here.

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